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It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest. It's right for you if... You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop. The tech you get The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride. The final word Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are. - It features our patented Flat Foot Technology® for amazing comfort and control. - Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

Verve 1 Disc Lowstep is an introductory hybrid bike designed for comfort and confidence on recreational rides. It has a lowstep frame that makes it easy to mount and dismount, disc brakes that provide stopping power in any weather, and wide tires for extra stability. This ride is dependable, affordable, and full of features that make for comfortable everyday adventures. It's right for you if... Comfort is king. You want to ride roads and paths on a bike that keeps you in a more upright posture and has comfort-forward details like a padded seat, a lowstep geometry, and the widest, most stable tires in the hybrid bike family. The tech you get A lightweight aluminum frame with mounts for a rack and fenders, a lowstep design that makes it especially easy to mount and dismount, 21 speeds to help you conquer varied terrain, ergonomic grips, a Bontrager padded saddle, wider 45c tires for added stability, powerful disc brakes, and a geometry that keeps you in a comfortable, upright riding posture. The final word Verve 1 Disc Lowstep delivers quality comfort at an unbeatable value. The lightweight frame, impressive braking power, durable parts, and comfort-forward design make this bike a great choice for anyone who wants to get more enjoyment out of recreational rides. Why you'll love it - Verve's upright geometry puts you in the perfect position to see the world around you - The lowstep frame design makes it easy to get on and off—no need to swing your leg over! - This bike brings people together—attach a trailer and tow your kids, meet up with friends to cruise the bike path, or commute to the office with coworkers - Disc brakes perform well in any weather, let you slow down or stop faster, and require less effort to activate than rim brakes - Like every Trek hybrid, it's backed by Trek's Lifetime warranty, which means you get a companion for life

The Fit Misfit 16? keeps little bike tradition in motion with tried & true 16? wheels bolted into a clean little frame set featuring chromoly top & down tubes, as well as a chromoly steer tube in the forks to take the hard landings that come along with the BMX learning curve. The Misfits are all scaled-to-"fit" with parts matched to the recommended rider size. The Misfit 16? has 7? rise bars with a mini top load stem to create a comfortable riding position. Short 105mm cranks are easy to spin, with enough leverage to get the party started. A custom 24/9 gearing is right on for the smaller wheel size too. High end features like a sealed bottom bracket and cassette hub make for low maintenance and long haul durability. When your little rider is ready to get busy with BMX, the Fit Misfit is standing by…

Run it back. The Fit STR Freecoaster goes both ways with the addition of a sealed bearing 9T freecoaster hub for good times in every direction.  Built on our responsive "Street" geometry with your choice of LG 20.75? or MD 20.5? top tube sizes and a 12.6? chainstay length to pull, spin and whip with ease.  More street cred comes from 4-piece, 9? rise bars, shorter 165mm chromoly cranks and the four included steel pegs to get you grinding right out of the box. Other key points include Fit Crossfit flangeless grips, sealed bearings all around, a double-wall rear rim and Fit F/U 2.4? tires. Brakes included if you're so inclined. Ready to get down.

The S-Works Torch is the latest evolution of the winningest footwear in cycling. Using Body Geometry together with biomimicry, data science, and obsessive craftsmanship, we engineered a shoe so thoughtfully constructed that you'll forget you're wearing it. Leveraging data science, we refined every detail of the S-Works Torch's upper for improved fit and performance. The BOA cable is shifted down and angled, preventing lift on the ball of the foot and delivering power-enhancing structure while eliminating unwanted pressure or pinching. Adaptive materials allow natural movement of the foot where needed for comfort, while data-driven zonal reinforcement keeps the foot secured for crisp power delivery and optimal efficiency. Guided by more than 100,000 foot scans from our RETÜL fit data, we recognized that both a standard and a wide carbon base plate would best serve the spectrum of human foot shapes. An internal I-Beam adds stiffness and strength, eliminating the need for additional bracing. The result is a 20-gram weight reduction, enhanced efficiency, and immediate power transfer. Following RETÜL bio-mechanical data, we created an asymmetric heel cup that supports natural knee alignment and delivers the positive hold riders love while enhancing comfort by accommodating more room for the Achilles heel. The S-Works Torch is scientifically crafted to disappear on your feet and off the front. - New upper features reinforcement in key zones while also offering adaptive fit zones to create a disappearing fit on the foot. - Based on data gathered from Retul foot scans, the new base plate is 4mm wider at the ball than the previous generation of S-Works 7 shoe. - By optimizing its construction, the new carbon plate is 20g lighter than the S-Works 7. An internal "I-Beam" ensures it maintains the same stiffness as the previous generation. - An updated last makes use of Retul data to better match the shape of riders' feet, sloping more towards the lateral side to give a snug, close-to-foot fit. - Asymmetrical heel counter supports the medial side while removing material from the lateral side, allowing for a lower collar. - Updated BOA cable routing improves lockdown while reducing pressure across anterior ankle ligaments. - Independent alloy BOA S3-Snap Fit System for on-the-fly micro-adjustment, backed by the BOA Guarantee. - Titanium alloy cleat nuts can rotate to position pedal/cleats 5mm rearward. Three-bolt cleat pattern fits all major road pedals. - Non-slip, replaceable heel tread with internally recessed screws for security. - IMPORTANT FOR WIDE FIT—the new base plate is 4mm wider than the standard width (8mm wider than S-Works 7).

The Cat's Meow 20" is sassy and stylin' just like your little rider. It features multi-color metallic leopard spots on the frame, fenders and chainguard. The pink metallic rims and a matching saddle and bell complete the look making this ride purrfect for any feline fanatic. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike will grow alongside them with adjustable pedal mount positions. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Cat's Meow handlebar bag to carry all the necessities. Like juice boxes and snac