Bikes

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

BMX or not, Chad is about that Bike Life! Riding around towns, throwing wheelies, listening to music and laughing with your friends, that is ALL CK! So it seemed to make sense to ask Chad to come up with a bike that he would be hyped to wheelie at ride-outs. The BMF is all of that, jewelry inspired graphics, paint that pops, and fitted with BMX level components so it could hold up in the air as well. The BMX is Chad Kerley, the BMF is Bike Life.

An elegant piece of craftsmanship, the Valac is built with a longer 20.75" top tube, 76 degree headtube angle and a taller, 9" bar, making it the perfect ride for the rider who’s progressing to a bigger and better bike. With geometry taken from our aftermarket range and wider Saltplus Burn tires, the Valac rides just like the bikes that the pro team riders use. Fully sealed bearings throughout and a Salt Zion mid-load stem, the Valac is an eye-catching and dialed bike built to shred it all. - 1020 hi-ten frame - Radio Pro full crmo fork - Saltplus Brace wheel set - Radio AM tubular 3pc crmo crank

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

The Fit STR bikes are street machines, through and through. Starting with our fine-tuned "Street" geometry in LG 20.75? or MD 20.5? top tube options and a 12.6? chainstay length for snappy response. Add 4-piece, 9? rise bars, shorter 165mm chromoly cranks and the four included steel pegs and you have the foundation of a tried & true street setup. Sealed bearings throughout the build, with Fit Crossfit flangeless grips, a double-wall rear rim and Fit F/U 2.4? tires that keep gripping when things get grimey. If riding ledges, wall rides, rails and everything in front of you is the plan, take a good look at the Fit STR.